Tech Companies Fighting Apple's App Store Trademark Around The World

While there are already court battles in the US over Apple's attempt to trademark "app store," it appears that tech companies are having to be diligent around the world. A bunch of companies are now challenging Apple's attempt to trademark "app store" in the EU as well. Honestly, this whole thing seems like a waste of time. Would it really harm Apple when others use the term "app store"? It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.

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Source: http://www.techdirt.com/articles/20110516/03030914279/tech-companies-fighting-apples-app-store-trademark-around-world.shtml

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