d1g.com shows the value of building a social networking site around local customs.
In Arab culture, a diwan is a traditional ruling council, a social watering hole, and a political forum. A website called d1g.com (pronounced "diwanji") aims to replicate this institution online.
Source: http://feeds.technologyreview.com/click.phdo?i=c7491cdfa71c5d8f9cd153e26a1a0e15
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