Former Googlers Raise $13 Million From Bain And Greylock For Personalized Ad Solution — TellApart, a startup that enables eCommerce companies to use customer data to offer more personalized display advertising to both their loyal and potential customers alike, today announced that it has closed a $13 million series B round of funding.
Source: http://www.techmeme.com/110613/p18#a110613p18
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