The need to protect consumer privacy online has been in the spotlight lately, more than ever. In February the U.S. Senate created a new Judiciary Subcommittee on Privacy, Technology and the Law, which will be chaired by Sen. Al Franken, D-Minn. AdWeek quoted Franken <a href="">saying , ?The boom of new technologies over the last several years has made it easier to keep in touch with family, organize a community and start a business. It has also put an unprecedented amount of personal informationinto the hands of large companies that are unknown and unaccountable to theAmerican public.? This has been fueled in large part by the scrutiny of Facebook. A Wall Street Journal piece in October 2010 provided details about the controversy, which stemmed from concerns that application developers were gathering information about Facebook users ? and their friends ? then selling that information to advertiser
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