Apple slices iPhone and iPad ad rates 'by 70%'

Jobs bows to Google effect

Apple has sliced rates for its iAd mobile advertising platform by as much as 70 per cent as big name clients depart for rival ad platforms, according to a report citing two people with knowledge of the matter.?

Source: http://go.theregister.com/feed/www.theregister.co.uk/2011/07/08/apple_cuts_iads_rate/

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