A conversation with Nicholas Felton shows how Facebook's new apps will uncover uncomfortable truths about users -- and how the same data could enable entirely new kinds of targeted advertising
Today Facebook announced two innovations -- a visual Timeline view for parsing your entire history on Facebook, and Lifestyle apps for recording every minute detail about your daily activities -- whose genesis I reported on back in May. I certainly had no idea the result of Facebook's hire of Nicholas Felton would be a substantial overhaul of Facebook's functionality. As I reported at the time:
Source: http://feeds.technologyreview.com/click.phdo?i=a02decb7c8568e8efe4fbc8b8882d262
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